SAT surveys and margin of error: what a sample can (and can’t) tell you
A poll says 54% support a proposal, with a margin of error. Does a majority really support it? Change the sample size in an interactive lab and learn the inference rules the SAT tests.
The short version
What you'll take away
- A margin of error turns a sample estimate into a range of plausible values for the whole population.
- Larger random samples give smaller margins: quadrupling the sample size roughly halves the margin.
- Results generalize only to the population that was randomly sampled, and only random assignment supports cause-and-effect claims.
In this article
An estimate comes with a range
Sample size changes the margin
Try it yourself · interactive
Same estimate, different sample sizes
- Margin of error
- ± 10.0 pts
- Plausible range
- 44.0%–64.0%
- Above 50%?
- Can’t tell: the range includes 50%
Who does the result describe?
Association or cause?
See the skill
What each design lets you conclude
Random sample, no assignment
Generalize, no cause
Describes the population, but shows only an association.
Random assignment, volunteers
Cause, limited scope
Supports a cause for people like the participants only.
Random sample and random assignment
Cause and generalize
The strongest design: causal and applies to the population.
Neither
Limited conclusions
Shows an association among the people studied only.
Your turn
Quick practice
A random sample of 500 residents of City A found that 62% support a new park, with a margin of error of 4 percentage points. Which conclusion is most appropriate?
Hint: Check two things: the range and the population.
Practice: try these before checking the answers
- 1. An estimate is 40% with a margin of error of 3 points. What range of values is plausible?
- 2. A survey of gym members finds most exercise daily. Can this be applied to all adults in the city?
- 3. A sample size grows from 250 to 1,000. What happens to the margin of error, approximately?
- 4. Volunteers are randomly assigned to two study methods, and group A scores higher. What can be concluded?
Sources & further reading
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